Captivate Connect was established in 1994 by pioneer and CEO Mark Horwood, in Perth, Western Australia. Captivate Connect remains at the forefront of technology in the delivery of broadcast audio, music, and data content. Audio content is continuously tested and measured for effectiveness and relevance while the unique internet-based delivery enables rapid updates with no user intervention.

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What Is On Hold Music And Why Do You Need It?

Most businesses today use music on hold to keep their customers happy and connected. On hold music is played in order to keep a customer connected while they wait for someone to answer their phone or work on their computer. The music can be soothing and may help the customer relax. Additionally, it can keep them entertained while they wait. By using music on hold, businesses can increase the length of their customer's stay by keeping themhappy and connected.

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What Is An IVR System?

An IVR system is an automated customer service line. It allows customers to interact with a human customer service representative by talking directly to them instead of having to wait on hold. This is helpful for busy people who want to keep their phone free for other purposes. Another benefit of an IVR system is that it can save time for the customer because they don't have to wait on someone else to answer their question.

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